DAVID ARCHULETA + ARCHER “TROPHIES” CAMPAIGN
The ARCHER x David Archuleta “Chief Trophy Officer” launch became one of the brand’s most culturally impactful moments to date. Across 54 posts, the campaign drove 21.4M+ views and 124K+ engagements, fueled by strong organic traction, highly shareable creative, and community-led amplification.
The pre-launch “leaked LinkedIn” moment alone generated 200K+ organic impressions, sparking conversation across Instagram, Twitter, and Reddit—including a Top 10 post on r/gay.
Beyond performance, the campaign delivered meaningful brand lift. ARCHER gained App Store visibility while earning coverage from Gayety, Out Magazine, Pride, and more, extending reach far beyond owned channels. Overall, the launch showcased ARCHER’s ability to blend humor, culture, and product storytelling in a way that deeply resonated with its audience.