TALENT MANAGEMENT
As an independent influencer manager, I represented creators through brand partnership negotiations, campaign management, and client relations. I helped secure and execute collaborations with brands and organizations including Raising Cane's, Baja Beach Fest, and the New York Red Bulls, managing partnerships from initial outreach through final delivery.
RAISING CANE’S
NY RED BULLS
BAJA BEACH FEST
SEEDING CAMPAIGNS
Throughout my career across Ethika and other agency partners, I have led seeding and influencer gifting initiatives for brands, artists, athletes, and cultural moments. My work included managing talent selection, coordinating product distribution, and developing creative concepts for mailers and gifting experiences sent to influencers, celebrities, and VIPs. Notable projects included developing concepts for exclusive releases such as the J Balvin x Jordan collaboration, as well as supporting seeding efforts tied to talent including Chet Holmgren, DannyLux, and Gabito Ballesteros. Through a combination of creative strategy, packaging development, and talent outreach, I helped transform product launches into memorable, shareable brand experiences.
ETHIKA
GRUPO FRONTERA
J BALVIN
SOUND CAMPAIGNS
Throughout my time at several agencies, I led creator-driven sound campaigns for artists including Peso Pluma, Rauw Alejandro, Tito Double P, and more, helping drive awareness and engagement across TikTok and Instagram. My role included developing creative direction, shaping content concepts, sourcing and managing creators, and overseeing campaign execution to ensure content aligned with both artist objectives and platform trends. I also facilitated creator partnerships for music campaigns, including pitching talent for projects such as Alex Warren's release, helping connect the right creators with culturally relevant audiences.
PESO PLUMA
RAUW ALEJANDRO
