CONTENT FOR PEPE GARCIA
I partnered closely with Love Island USA star Pepe Garcia to create high-performing social content across TikTok and Instagram. My work included leading the creative direction behind his viral Feid Halloween costume campaign, developing lifestyle and studio photoshoots, and collaborating on some of his best-performing TikTok content. Through a combination of content strategy, creative storytelling, and trend-driven execution, I helped build culturally relevant moments that drove audience growth and engagement.
FEID HALLOWEEN
PHOTO SHOOTS
TIKTOK
CONTENT FOR LOVE ISLAND
I managed Pepe Garcia's social media presence throughout his season of Love Island USA, creating and publishing content in real time as episodes aired. With no advance knowledge of storylines or outcomes, I developed reactive social content, memes, short-form videos, and community-driven moments that kept fans engaged throughout the season. From attending local watch parties and fan events to capturing content at community support gatherings, I helped turn real-time audience conversations into shareable social moments. Through a combination of content strategy, community management, and cultural relevance, I helped grow Pepe's platform from its early stages to over 1 million followers, establishing a highly engaged audience throughout his time on the show.
VIDEO
MEME
COMMUNITY
CONTENT FOR ETHIKA
At Ethika, I helped push the brand's content beyond traditional apparel marketing by developing social-first campaigns, branded street interviews, Halloween productions, and creative photoshoots that showcased the brand in culturally relevant ways. My work included concepting content, capturing product photography, curating shoots, and developing creative briefs and content ideas for creators and influencers, helping drive engagement through a mix of original content and creator-led storytelling.
VIDEO
PHOTO
