ETHIKA
SOCIAL MEDIA, CREATIVE STRATEGY AND INFLUENCER MARKETING
TALENT PARTNERSHIPS
At Ethika, I helped develop and execute talent partnerships that connected artists with the brand through capsule collections, product collaborations, and cultural marketing moments. My work included collaborating with artists such as DannyLux, Gabito Ballesteros, and JXDN, helping bring partnerships to life through campaign planning, talent coordination, content strategy, and social rollouts that maximized reach and audience engagement.
DANNYLUX
GABITO
JXDN
CONTENT FOR ETHIKA
At Ethika, I helped push the brand's content beyond traditional apparel marketing by developing social-first campaigns, branded street interviews, Halloween productions, and creative photoshoots that showcased the brand in culturally relevant ways. My work included concepting content, capturing product photography, curating shoots, and developing creative briefs and content ideas for creators and influencers, helping drive engagement through a mix of original content and creator-led storytelling.
VIDEO
PHOTO
