SOCIAL MEDIA, CREATIVE STRATEGY AND INFLUENCER MARKETING
CREATIVE STRATEGY
At Need Pastel, I helped lead creative strategy and campaign development across music, culture, and brand partnerships. My work included campaigns for ARCHER by Match Group, the Deorro x Chuck E. Cheese collaboration, Fuerza Regida's album rollout, and Deorro's secret pop-up at Northgate Market. I also contributed to influencer marketing and creative strategy efforts supporting Tito Double P album releases and Peso Pluma's Éxodo Tour, helping bring culturally relevant ideas to life across digital, social, and experiential channels.
PESO PLUMA
ARCHER
DEORRO
INFLUENCER CAMPAIGNS
At Need Pastel, I helped lead influencer campaigns across music, sports, and live events. My work included creator activations for Peso Pluma's Éxodo Tour, coordinating talent partnerships with creators like Pepe Garcia and Iris Kendall through LAFC collaborations, as well as executing music-driven campaigns for artists including Rauw Alejandro, Tito Double P, and more to drive engagement and cultural relevance across social platforms.
PESO PLUMA
LAFC
RAUW ALEJANDRO
SOCIAL MEDIA & CONTENT
At Need Pastel, I managed social media strategy and content creation for major brands and live events, including Besame Mucho Fest, ARCHER, and Chispa by Match Group. My work included developing platform-specific content, overseeing community engagement, and creating social-first campaigns designed to grow audiences and drive engagement. For Besame Mucho Fest, I helped execute both the festival rollout and real-time event coverage, delivering content that connected with audiences before, during, and after the event.
BESAME MUCHO
ARCHER
